Overview
What is Rally?
Rally is a decentralized, AI-powered marketing protocol built on GenLayer that addresses inefficiencies in influencer marketing. The platform creates a transparent marketplace where projects and content creators connect directly, with AI-verified quality scoring replacing traditional metrics like follower counts and engagement rates.
The protocol operates across multiple chains including Base and zkSync, using Intelligent Contracts for automated, onchain settlement. Rally evaluates content based on accuracy, alignment, compliance, originality, reach, and resonance, ensuring that quality and genuine influence are rewarded over vanity metrics. The system converts campaign participation into Rally Points, the protocol’s core currency that represents value across the entire network.
Participation Guide
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Step 1: Sign Up for Instant Access
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Step 2: Explore Your Profile Dashboard
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Step 3: Browse Live Campaigns
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Step 4: Complete a Mission on X
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Step 5: Get Paid Onchain
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Step 6: Join the Wingston NFT Whitelist
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Step 7: Refer Others to Earn More RLP